A New Look for a New Chapter: How Midnight Boheme Rebranded Evergreen Ocean Springs

A New Look for a New Chapter: How Midnight Boheme Rebranded Evergreen Ocean Springs

From Charred to Evergreen—A Story of Visual Transformation, Rooted in Southern Soul

When Evergreen Ocean Springs emerged from its former life as Charred, it wasn’t just a name change—it was a full-blown metamorphosis. The space, the menu, the mood—everything evolved. But one of the most striking changes came from the outside in, thanks to a complete rebrand by Midnight Boheme, a New Orleans-based graphic design studio known for turning ideas into immersive brand identities.

From the logo to the menus to the website and visual storytelling, Midnight Boheme helped Evergreen grow into its name—fresh, soulful, and full of life.

🌿 Planting the Seed: Reimagining the Brand

The creative brief? Ditch the dark, heavy, steakhouse feel of Charred and cultivate something more modern, light, and inviting—without losing the sophistication. Midnight Boheme leaned into the new name Evergreen, developing a brand that captured the restaurant’s plant-filled ambiance, seasonal philosophy, and coastal Southern charm.

The resulting identity is both elevated and earthy, stylish and grounded—just like Evergreen’s food and space.

✍️ The Logo: Organic Meets Refined

The Evergreen logo tells a subtle story: elegant typography with hand-drawn touches, paired with a clean, leaflike icon that nods to both growth and intention. Midnight Boheme’s use of earthy greens and muted neutrals brought warmth and modernity, while the logo’s balance of structure and flow reflects the restaurant’s menu—rooted in tradition, fresh in execution.

It’s not just a pretty mark—it’s a symbol of a fresh start.

📋 Menus: Designed to Flow with the Seasons

Evergreen’s seasonal, chef-curated menus change regularly, so Midnight Boheme designed a template system that’s flexible and easy to update, but always on-brand. Using custom typography, soft natural tones, and clear, elegant layout structures, the menus feel less like a checklist and more like a culinary journey.

The brunch menu? Inviting and playful. The dinner menu? Sophisticated but approachable. The cocktail menu? A showpiece all on its own.

💻 The Website: Where Hospitality Meets Aesthetic

Evergreen’s new website—also designed by Midnight Boheme—was built to mirror the restaurant’s ambiance: lush, clean, and intuitive. Featuring easy-to-navigate menus, dreamy photography, and a seamless mobile experience, the site invites visitors into the story of Evergreen before they even walk through the door.

It’s not just functional—it’s immersive. And yes, it looks great on Instagram.

🥂 A Perfect Pairing of Food and Design

The rebrand wasn’t just about visuals—it was about aligning the identity with the experience. Evergreen’s shift toward farm-to-table dining, a wellness-forward mindset, and plant-filled design called for a brand that would echo those values at every touchpoint. Midnight Boheme brought that vision to life with cohesion, clarity, and a whole lot of creative soul.

💡 Midnight Boheme: Southern Design with Soul

Based in New Orleans, Midnight Boheme specializes in thoughtful, boutique branding for restaurants, artists, and makers who want to stand out and tell their story right. With Evergreen, they helped usher in a new chapter that looks as good as it tastes.

From concept to cocktail napkin, this rebrand proves that design isn't just about appearance—it's about identity.

📍 Visit the finished product at 1019 Government Street, Ocean Springs, MS🌐 Explore the brand at evergreenoceansprings.com

🎨 Learn more about the designers at midnightboheme.com

Evergreen: A new name. A new vibe. A brand built to grow.